Growth vs. Optimize mode

We believe everything goes in cycles, and nowhere is this clearer than in the markets. If the markets have given us wind in our sails and provided growth, sooner or later, the market will retract.

To some extent, these cycles are predictable (using history as a guide). We balance the risk by switching between growth and optimize mode and never staying too long.

In growth mode, we are open to more risk and pushing the company to go faster. During optimizing mode, we hold back a little and fix what is broken from Growth mode.